Anonymously Famous All Over The World

Ask someone what kind of hat they're wearing, and they might point to the embroidered sports mascot on the front and boast, "It's my Tigers cap." Or they'll show off some chic fashion house logo. Maybe they'll proudly say, "It's my lucky fishing hat." But rarely do people think about who actually designed and manufactured the hats they love so much. So as the largest headwear manufacturer in the world, we'd like to take this opportunity to finally introduce ourselves. We're Yupoong. It's nice to meet you.


Excelsior - An Essential Definition

"Excelsior" is our rallying cry, born during the celebration of our 30th anniversary last year. A latin word meaning "higher" and "ever upward," the ideals behind "Excelsior" influence everything we do. It's a striving for greater excellence and working toward lofty goals. Having an insiatiable hunger for knowledge. And always making sure we're a positive force in the world. It epitomizes all the ideals that made us who we are today. And everything we're determined to achieve tomorrow.


Equation 1: Innovative Folks = Innovative Company

Our staff is one fearless bunch of people. Creative warriors, really. Always figuring out new ways to best serve your needs. We're ever conscientious and always focused on delivering the highest quality products on time. We keep ourselves on the ball with frequent company wide training. We remember each other's birthdays. Beacuse we hate saying goodbye, we make it hard for people to leave Yupoong by promoting from within. And all this "we, we, we" talk means we can do things as a company others can't. That, of course, ultimately benefits you.


Equation 2: Innovative Folks = Innovative Hats

We have a unique, systematic approach to management, where everything is organized around nimble, responsive teams of specialists. This allows us to customize our services to your specific needs - from design and sample provision, all the way through to production and delivery. We'll make any hat you want, even if it doesn't exist yet. And thanks to a three designer to one salesperson ratio, we ensure your design needs are always met. We boast the finest R & D team in headwear, a whole separate division in Korea. They're always surprising us with their drawings and mock-ups. And actually, our whole company contributes to this effort - we value ideas from all our employees.


Isn't that the true bottom line? Enjoying life while you're wearing something you love on your head. When you're in the backyard relaxing. Or trying to score the winning run. To add a lot of attitude to a pinstripe suit. Or just to keep the sun out of your eyes. Whatever your reason for wearing a hat, we've got plenty of reasons for wearing ours. We hope you enjoyed reading some of them.


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Sonette, New York
350 Karin Lane
Hicksville, NY 11801
Toll Free: 800.424.4464
Tel: 516.932.8800
Fax: 516.932.6221

Sonette, California
1734 Gage Road
Montebello, CA 90640
Toll free: 866.941.2555
Tel: 323.724.9182
Fax: 323.724.9082

Sonette, Georgia
4420 Bankers Circle Ste H
Atlanta, GA 30360
Toll Free: 866.266.2661
Tel:770.449.5026
Fax: 770.449.4595